Five pillars
of the house.
Bold & Audacious
"People will stare. Make it worth their while."
Audacity is what makes an idea iconic. Creativity can come in soft gentle whispers, but the loud shriek that forces everyone to sit up and take notice is remembered long after seasonal trends have been discarded.
Hot & Spicy
"In fashion, only sexy won't go out of fashion."
Energy and heat go together. European trends come and go, but in the tropical equator heat is a constant feature in all things creative — in our food, our music, our moods. If fashion does not sizzle, it's not worth having.
Rich & Opulent
"There is no such thing as too much bling."
The attraction to luster and shine is what makes us human. Everything has to sparkle or else it's not worth pursuing. Millennia of wars were fought over the ownership of bright and glittery things, and fashion is simply a restatement of our primitive urge to own them.
Chic & Elegant
"Elegance is the only beauty that never fades."
Style is inimitable. It's one's silent statement for the visual comprehension of others. People invest in fashion as a shout-out for their mood and character — they tailor their style according to how they want the world to see them.
Multi-Cultural
"The pagan past, never dead, flames again in our mystic hierarchies of stardom."
Culture is the collective memory of a nation. In this melting-pot world, people find it more distinctive to tap into their own heritage to make themselves unique. Fashion celebrates that diversity by paying tribute without making it banal.